Dawlance joins hands with WWF-Pakistan for the plantation of 10,000 trees in Karachi University

Karachi: 21st October, 2021 - With a commitment to preserve nature, Dawlance has collaborated with WWF-Pakistan to promote environmental sustainability and has taken the mission of planting 10,000 trees on the 21st of October 2021 in the vicinity of Karachi University.

This extensive plantation drive signifies the importance of nature’s ecological balance for the prevention of global warming and climate change. This collaboration with WWF is a part of the “Dawlance for Humanity” initiative that aims to foster environmental and economic sustainability while enabling a better quality of life and healthcare for the Pakistani nation.

This valuable initiative is a part of the brand’s sustainability objective which will also include various activities that are environmentally-friendly like green workshops, tree plantations and much more in times coming ahead.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan, stated: "Environment sustainability is one of the core objectives of Dawlance and its parent company Arçelik. After the Covid-19 pandemic, we initiated ‘Dawlance for Humanity’, which focuses on all current and future sustainability, social, community-based and health-related initiatives. Currently, we stand as the sixth most vulnerable country impacted by climate change as we have lost 25% of its natural forests.

“Floods, cyclones, heatwaves, rising sea levels, sea intrusion, and loss in agricultural productivity have cost us heavily. Studies have proven that by increasing forest footprint, we can minimize the effects of climate change. Dawlance has initiated a “Tree-a-Thon” planation drive. Under the campaign, it has already planted 5,000 Mangroves and now our target is to plant 10,000 trees suitable to the local environment and soil conditions with significant medicinal values. It will also support native birds and animals for creating balance within the ecosystem. The plants we are planting ensure maximum effectiveness and impact on the environment without consuming a large amount of water," said Khan.

Meanwhile, Dr. Masood Arshad, Senior Director Footprint WWF-Pakistan, said: “The partnership with Dawlance will help us ensure that we keep the ecosystem intact.”

It is estimated that a single tree planted will minimize the effect of carbon dioxide at an average of 50 pounds annually and enough to provide oxygen for 2 persons. Hence 10,000 trees will serve 20,000 people and offsetting around 0.5 million pounds of atmospheric carbon dioxide annually.

Environment sustainability is one of the core objectives of Dawlance and its parent company Arçelik. Under the plantation drive “Tree-a-Thon”, multiple stakeholders will be engaged to proceed with a series of large-scale community development initiatives, leading to a greener, cleaner world for the future generations.Dawlance will continue its efforts for a "Perfect Balance of Nature & Technology" through the company’s annual sustainability objectives, which are in line with Arçelik’s vision of sustainability.

About Dawlance:

Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud.  Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers and air conditioners.

Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture.  Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.

For Media Queries:

Syntax Communications

Faisal Mushtaq: 0321-2431568

Sheeraz Mohiuddin: 0333-2235774