Dawlance completes its 10,000 Tree-Plantation as a Sustainability Project

Karachi: 15th June 2022 - Dawlance is the #1 company in Pakistan’s home appliance industry, which recently hosted a closing ceremony to celebrate the successful completion of its 10,000 Tree-Plantation project.

The plantation includes most of the species of plants that are native to the natural biodiversity of Karachi that will further enhance the landscape. Dawlance has the vision to ensure the well-being of humanity and environmental sustainability, whereby the company collaborated with the World Wildlife Fund for Nature-Pakistan (WWF-Pakistan) and the University of Karachi (KU), for large-scale tree plantations in Pakistan, while also nurturing the vast mangrove forests along the coastal regions.

The Chief Executive Officer of Dawlance - Umar Ahsan Khan, unveiled a monument, built at the KU, for commemorating this plantation drive. He stated that: “Being a responsible corporate citizen – Dawlance remains committed to make resourceful contributions, by playing its part in the preservation of nature, in sync with the Sustainability Development Goals (SDG) of the United Nations. This collaboration is a part of the “Dawlance for Humanity” initiative, which is also enabling a better quality-of-life, education and healthcare for the nation.”

Chief Marketing Officer of Dawlance - Syed Hasan Jameel said that: “On average a tree can sequester about 22 kg of carbon per annum. Hence, the 10,000 trees that have been successfully planted at the Botanical Gardens and Department of Agriculture and Agribusiness are estimated to sequester 220 ton of carbon per year. This plantation-initiative, which was kicked off in October 2021 engaged the Dawlance family, Karachi University and the WWF teams to deliver this remarkable result.”

Dr.Tahir Rasheed – the Regional Head (Sindh and Balochistan), WWF-Pakistan, said that: “Trees have a long term and positive impact on the environment and the society, as they help fight  global-warming and climate change, and secure a safe and healthy future for our coming generations. It is heartening to see the students of Karachi University gain and demonstrate  awareness about the importance of plantation and environmental sustainability”.

This powerful idea to enrich Dawlance’s value chain also reflects the progressive vision of our parent company – Arcelik, which is a global leader in technologies and the second-largest manufacturer in Europe.  Arçelik, a subsidiary of Koç Group the largest investment holding company in Turkey, took over Dawlance in 2016 and investing more than 50 million Euros to enable rapid expansions and competitive advantage in its Pakistani subsidiary.  With over 4000 employees, Dawlance now produces over 10 million products, which include the latest, energy-efficient refrigerators, microwave ovens, washing machines, air conditioners and water dispensers and much more

Some of the other distinguished guests representing the KU at the Dawlance plantation ceremony included: Professor Dr. Nasira Khatoon - Acting Vice Chancellor, Professor Dr. Anjum Perveen - Director of the Centre for Plant Conservation (Botanic Garden & Herbarium) and Dr. Saboohi Raza - Chairperson, Department of Agriculture & Agribusiness Management.

About Dawlance:

Dawlance, a leading home appliances brand of Pakistan now part of Arçelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arçelik in 2016 after which Dawlance became a wholly owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers and air conditioners.

Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience