Dawlance has now for the first time introduced personal care range having hair care products for both male and female audiences. The personal care products are based on European technology which offers ultimate results to the user for the best results. The women's care range consists of straighteners and hair dryers for women of all age groups. The range consists of a Colourful botanika hair straightener series, lustrous, and aurora which are perfect for daily usage. The iron plates of these straighteners are coated with infused oils which help prevent hair damage. The hair gets maximum shine through the oil-infused ceramic plates.  The ion Technology ions are released with the heat to provide a protective cover that prevents overheating and drying out, making hair look smooth and frizz-free whilst enhancing the natural vitality, hydration, and bounce. The Memory Function remembers the last temperature setting. Even if you forget the ideal temperature for your hair, the memory function automatically sets the temperature as per your last setting. The auto shut-off feature switches off the straightener after 60 mins to prevent any burning.