Dawlance bags two accolades at the Pakistan Digital Awards 2022
Dawlance is the no#1 brand in Pakistan’s home-appliances industry, with its outstanding performance recognized by numerous prestigious forums. Recently, the Pakistan Digital Awards 2022 (PDA) ceremony was held in Karachi, on 3rd June 2022, where Dawlance won two more prestigious accolades - “Best Omni-Channel Strategy” and “Best Integrated-Media Strategy”. In both these categories, Dawlance has excelled among many leading enterprises, including FMCG companies.
The Best Omni-Channel Strategy award has been granted for a campaign promoting Dawlance’s Special Edition Products, created to celebrate the company’s 40th Anniversary. This successful PR campaign engaged millions of viewers. It achieved great viewership, recall and popularity on Television, e-commerce platforms and ‘Google Search’. The Omni-Channel campaign enabled an increase in sales as compared to the same period last year.
The BHT study (September 2021) observed an increase in the Top-of-Mind awareness – both spontaneous and total, as Dawlance has the highest brand equity. These positive results have been achieved through cohesive efforts, put in by all departments of the company: Research & Development, Sales, Service, Human-Resources, Trade and Marketing-Communications (MarCom).
The ‘Best Integrated-Media Strategy Award’ was presented, as Dawlance showcased all its executions of Integrated-Media Communications with outstanding results, harmony and coordination. The same “40 Years Manifesto Campaign” was submitted for the category of ‘Integrated Media Communications’ too.
At Pakistan Digital Awards 2022, Dawlance also presented its profile for the ‘Best Digital Campaign’ category, highlighting the great success of its 11.11 and 12.12 campaigns. In this session too, the jury was impressed and the judges actually applauded Dawlance’s brilliant digital campaign, which elevated Dawlance as the #1 home-appliance brand on Daraz.pk.
The Chief Marketing Officer of Dawlance – Hasan Jameel stated that: “It is a great achievement for us, as our operational excellence and responsive customer-care has been honored at an internationally represented corporate forum, like the Pakistan Digital Awards. It reflects the consumers’ trust in our brand and its consistent growth for over four decades. This award has inspired us to continue enriching our wide range of products with more innovative technologies and enhance the energy-conservation features, with a vision for environmental sustainability.”
The Pakistan Digi-Award attracts most of the top brands. Its jury comprises industry-leading professionals. This annual event also facilitates constructive dialogue between major brands and stakeholders, to achieve collective goals and enrich the economy. For more details, please visit; https://digiawards.pk/.
Dawlance has established 3 manufacturing units in Pakistan, with over 4000 employees, producing more than 10 million products, till date, including the latest, energy-efficient Refrigerators, microwave ovens, washing machines, air-conditioners and water dispensers, etc. Dawlance has the largest sales/service network, promising the longest warranties while its resourceful Corporate Social-Responsibility initiatives are elevating the quality of life for the masses.
Dawlance, a leading home appliances brand of Pakistan now part of Arçelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and making Pakistan Proud. Dawlance was acquired by Arçelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care, and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers, and air conditioners.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience