Dawlance supports Pakistan Climate Conference 2022 as Platinum Sponsor
Karachi: 8th April 2022 - Dawlance – Pakistan’s No. 1 brand of home appliances in Pakistan and a wholly-owned subsidiary of Arcelik, Turkey, initiates its new localized AC production line built with European Standards. Arcelik – the second largest manufacturer in Europe (based in Turkey), has facilitated the design and manufacture of this product through the transfer of technology and design know-how to Pakistan in its efforts to facilitate and support the Government of Pakistan’s Make in Pakistan thrust and to facilitate its subsidiary in to strategically serve its large consumer base in Pakistan and in other countries.
Since the corporate acquisition of Dawlance in 2016, this resourceful global enterprise has consistently invested in Pakistan in building capacity, upgrading products, and transferring technology to Pakistan.
The progressive move to set up a state-of-the-art production line in Pakistan for split air-conditioners aims not only to facilitate the consumers to benefit from the latest technology of indigenously-designed ACs but also pave the way for increased foreign exchange earnings through a noticeable increase in the export of the country and paving the way for sustainable economic growth within the sector.
Chief Executive Officer, Dawlance, Mr. Umar Ahsan Khan met the Advisor to Prime Minister on Commerce, Mr. Abdul Razzaq Dawood, in Islamabad to discuss this progressive step which has been taken in the interest of benefitting the consumers as well as the country’s economy via a vision aimed at boosting the exports of the home appliances sector of Pakistan.
“This assembly line will not only serve the consumers locally but also carries a vision to reach consumers around the globe via a noticeable surge in the exports from Pakistan”, he added while discussing the vision of his organization.
Appreciating the progressive efforts taken in the interest of consumers and the country’s economic growth, The Adviser to Prime Minister of Pakistan for Commerce and investment Mr. Abdul Razak Dawood said, “I congratulate Dawlance, Arcelik, and the whole Pakistani nation, on successfully executing this revolutionary project that will open new vistas for Foreign Direct Investments (FDI), Commercial-Collaborations, and Technology-Transfers, between Pakistan and Turkey, while the two brotherly nations pursue the vision to work together, for enriching the global home appliances and electronics industry.”
Through this venture, Arçelik has transferred product-design technology for capacity-building in Pakistan. This production line will not only cater to local Pakistani consumers but will also add great value to exports of Pakistan thereby adding to the foreign exchange earnings of Pakistan. Dawlance now has more than 60 engineers, working exclusively on Research & Development in Pakistan, to design world-class environmentally sustainable products, while the company’s Design-Services are now also being exported to other subsidiaries of Arcelik in many countries.
Dawlance, a leading home appliances brand of Pakistan now part of Arçelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arçelik in 2016 after which Dawlance became a wholly owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers and air conditioners.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.
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