Karachi: 4th October, 2021 – Dawlance is the #1 home-appliances brand in Pakistan has collaborated with the government of Pakistan by committing to be the ‘Supporting Sponsor’ of the ‘Pakistan Pavilion’ at the Dubai Expo 2020 – one of the biggest exhibitions in the world, beginning from 1st of October, 2021. Participation in the Dubai Expo reflects Dawlance’s continuous support in government’s “Make in Pakistan” vision towards boosting economy and creating income opportunities, by nurturing large-scale investments for a robust future.
Dawlance’s vision for the Pakistan Pavilion at the Dubai Expo is; to build capacity, learn and nurture collaborations, by showcasing the nation’s potential and many major projects. It will highlight Pakistan’s valuable heritage, talents, commodities and destinations. Leading designers and researchers have equipped the ‘Pakistan Pavilion’, to provide insights about the nation’s industrial competence, arts and crafts.
The Chief Executive Officer of Dawlance - Umar Ahsan Khan stated that: “Dubai Expo 2020 will attract millions of international investors to explore the untapped potential for business, tourism and industrialization in Pakistan too. This contribution is in line with our vision of boosting economy and supporting “Make in Pakistan” policy of government as we are poised to start exporting products out of Pakistan to become part of the global supply chain.
Dawlance is a wholly-owned subsidiary of Arcelik - the 2nd largest manufacturer in Europe. It is inspired to share its success with the masses, through resourceful social-development initiatives, including; Plantation of more than 5,000 Mangrove saplings along with Large-scale tree-plantation. Aiming to become a carbon-neutral company in production by 2025, it is investing heavily for sustainability, adopting Green-Technologies to reduce emissions and recycling huge amounts of water, during the manufacturing process.
The Dubai Expo 2020 will continue for six months, as resourceful enterprises from 192 nations will feature their Innovations, achievements and cultures. This event is also a major milestone towards resuming global trading and industrial productivity, after the long disruption caused by the Covid-19 pandemic.
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances, hoods &hobs, washing machines, dishwashers and air conditioners.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience