Marketing at Dawlance is a constant cycle of ideation to Go-to-market. Ideation encompasses the consumer insights and goes on to the launch and post launch campaigns. Consumer is always on the top of the mind during this cycle hence making us the leading brand of Pakistan. On a bigger picture, we have taken the responsibility for the upgradation of the lifestyle of a local Pakistani consumer comprising of the product aesthetics and functionality with an affordable price range making sure our core value of reliability is not compromised upon. With a tremendous market to cater to, our marketing department work towards developing engaging content on the digital platforms to constantly help customers evolve and upgrade their lifestyles

Human Resource

Our Human Resource team at Dawlance is committed to work towards talent acquisition, retention and development. Our employees along with being a valuable asset to our organization have also proven to be the key drivers of Dawlance towards being the leading brand of Pakistan. Our department establishes a harmony between the job requirements and the skills possessed by the individual to ensure high performance and a sense of ownership. We make sure that our core value of reliability is reflected in everyone’s behavior. Every person in the hierarchy is expected to display respect for individual, openness and candor, trustworthiness and teamwork. The culture of autonomy and positivity is what makes us unique. We believe that developing our employees through versatile indoor and outdoor trainings will not only groom them as a person but help the organization to grow and broaden its horizons to keep serving our consumers with always the best.


As an important business function to a consumer centric company, Sales department at Dawlance acts as a consultant for the dealers. We diagnose the problem and provide a remedy for that problems that arises in the sales arena. Being an important touch point of consumers, we tend to think ahead of dealers and keep them motivated to improve product sales and strengthen our relations with them through various dealer engagements. Our sales department makes sure we duly meet our sales targets and maintain or grow that market share continually.