Karachi, October 26, 2010: Dawlance, the no. 1 home appliances brand of Pakistan recently launched another product to enhance their category range. The latest addition to H-Zone range is the Dawlance Automatic Washing Machine (Model # DWF-3500HZ). This machine, apart from functioning as a regular automatic washing machine, has a revolutionary Air Wash feature that turns air into Ozone (O3) to sterilize, kill bacteria and remove odour from products like cushions, school bags, gloves, leather jackets, hand bags, high heels, business suits, delicate women’s clothes and stuffed toys.
Backed and verified through research, Dawlance revealed that people now expect much more from a washing machine than just washing of clothes. Both fast-paced lifestyle and a concern for better health among today’s home maker means they want the washing machine to provide more varied washing options and convenient cleaning solution in the shortest possible time.
Speaking about the launch of Dawlance H-Zone Automatic Washing Machine, Mehmood Ahmed Category Manager Washing Machines said, “Dawlance H-Zone Washing Machine is a breakthrough in washing technology. The new front load H-Zone automatic washing machine with the Air Wash feature sterilizes the clothes which cannot be cleaned on a frequent basis. This is done with Ozone power & is carried out without water and detergent. Whereas the advance Heater Dryer uses hot air to give you clothes which are ready to iron saving you from the hassle of air drying. Besides this it also has the regular One Touch Operations, Customized wash feature, Power Resumption Memory and a Tilt Drum. Washing of not just clothes but so many other household materials was never this easy, it saves time, resource and is extremely convenient. Dawlance H-Zone Washing Machine has a contemporary front load design, trendy looks and works wonders”.
With the introduction of the best in technology, Dawlance has proved yet again that it is truly the most reliable and innovative home appliance brand in Pakistan that continues to enrich the trust of Pakistani consumers by offering them the most relevant & healthy solutions that are not just stylish and practical but are easy on pocket at the same time.
Lahore, October 14, 2010: Dawlance the No.1 home appliance brand of Pakistan has extended its product range with the addition of Vertical Freezers. This addition is not just a breakthrough in freezer technology; but a better lifestyle, a healthy storage solution and that too at an affordable price that will simplify the lives of many women who are tired of problems associated with chest type freezers.
Research conducted by Dawlance revealed that almost 74 percent of Deep Freezer users felt it inconvenient and unapproachable, at the same time, retrieval and excessive cleaning is also a hassle. On the other hand, 73 percent of consumers (mostly women) are ready to opt for other convenient freezing solution. Based on this consumer insight, Dawlance realised that vertical freezer was the right answer to consumer needs because it offers organised and convenient storage design with excellent quick-freezing and long term cooling retention capabilities.
Commenting on the launch of Dawlance Vertical Freezer Syed Salman Ali Category Manager-Freezers said, “Dawlance Vertical Freezer has user-friendly drawers / roll-out baskets that let the user store food in an organized way and according to the temperature requirements of each food item. Separate drawers act as a sealing agent between different types of food products. For e.g. Meat which has blood dripping property can be stored in a separate drawer to avoid its smell from mixing with other food items. Drawers with a solid front also make the storage area more enclosed, so less cold air escapes when you open the freezer. Lower freezing temperatures of -18oC ensure that the food is frozen in the shortest possible time and it maintains optimum food quality when used for cooking. It takes much less floor space compared to chest freezer and is aesthetically beautiful. Cleaning of vertical freezer is just as convenient as using it. Made from high quality material, it has an environment-friendly polyurethane insulation with greater cooling retention property which helps in saving electricity compared to chest type freezers.”
With addition of Vertical Freezers Dawlance once again has proved to be the reliable brand continuing to enrich the trust of its Pakistani consumers by offering them the most relevant & healthy solutions at an affordable price.
Karachi, September 09, 2010: Dawlance, the No.1 home appliance brand of Pakistan recently conductedanon-campus recruitment program at NED University to induct fresh engineers in the field of Electrical, Electronics, Mechanical and Industrial & Manufacturing Sciences. The recruitment program was attended by 550 graduates of NED University.
Dawlance is committed towards the advancement of the standard of living in Pakistan by manufacturing reliable and affordable home appliances. Dawlance believes in implementation of first class production engineering - the reason why it selected one of the top engineering universities in Pakistan to conduct its recruitment program. Dawlance pays detailed attention towards development of its employees not only for the organization's benefit but to contribute to each employee’s personal growth.
Commenting on the occasion, Mr. Ali Ahmed, Head of HR, Dawlance Group said, “Dawlance is growing at a rapid pace. We are looking for an additional pool of employees to facilitate this rate of business growth. Even at the time of recession where job opportunities are decreasing in Pakistan as well as abroad, Dawlance welcomes fresh graduates to join in and discover new growth opportunities in the organization. Dawlance believes in promoting local talent and increasing their knowledge base through on job training and international visits.”
Karachi, September 01, 2010: Dawlance, the No. 1 home appliance brand of Pakistan is celebrating ‘Jeet ka Josh’ fifth time in a row. In this year’s scheme ‘Jeet ka Josh 5’ which started from 1st September 2010 a large number of dealers are participating from all over the country to win thousands of assured prizes worth more than Rs. 8 crore.
The exciting gift range being offered by Dawlance includes a trip to Bali and Malaysia, Honda City, Suzuki Mehran, Suzuki Cultus besides Dawlance Microwave Ovens and Refrigerators.
Speaking about ‘Jeet ka Josh 5’, Dawlance representative said, “’Jeet ka Josh’ has received much appreciation from all our dealers which is why we celebrate it every year as a big annual event. Through ‘Jeet ka Josh’, we acknowledge the efforts made by our dealers in promoting Dawlance product range.”
Dawlance has been focusing on consolidating its business to retain the top position in the home appliance category. It values the contribution that the dealers make and ‘Jeet ka Josh’ is a way of thanking all the dealers who have supported the brand all these years.
Karachi, May 03, 2010: Dawlance, the No. 1 home appliances brand of Pakistan, extends its newly launched H-Zone product range with Dawlance H-Zone Split air conditioners, which incorporates exclusive health features to cater to the consumer’s latent need of breathing clean and fresh air in an air conditioned environment.
Expressing his views at the launch, Mr. Arshad Jabbar, Category Manager Split AC said, “In reality, the concept of air conditioning is not just cooling the air but also cleaning, refreshing and purifying the atmosphere. The new range of Split air conditioners introduced in the H-Zone category detects, warns and cleans the environment for a healthy lifestyle of our consumers.”
Dawlance H-Zone split air conditioner has a built-in Health Sensor that analyzes the quality of air in the room and in case of air getting polluted; It warns the user as well as activating the Ionizer which cleans and refreshes the air. This fresh and clean air stimulates the blood circulation system, improves lung function and prevents respiratory passage illness.
In addition to this, an Evaporator Cleaning Feature automatically cleans the evaporator keeping it free from dust and bacteria breeding which is the main cause of odour emission from the AC.
With the addition of H-Zone Split air conditioners, Dawlance once again proves to be the reliable brand continuing to enrich the trust of its Pakistani consumers by offering them the most relevant solutions.
Karachi, April 6, 2010: Dawlance, No.1 home appliance brand of Pakistan now introduces a new range of H-Zone products to the Pakistani market. All the products under H-Zone umbrella include Health features which ensure the healthy life style of Pakistani consumers.
Expressing his views at the launch, Mr. Hasan Jameel, Head of Marketing Dawlance said, “Pakistani consumers today are very concerned about their family health, be it related to their food preservation in refrigerators, various methods of washing clothes or quality of air inside and outside their house. Dawlance is being the pioneer to understand this opportunity by introducing a new H-Zone range of products that are focused in ensuring healthy lifestyle for consumers. We inaugurated this exciting range with the launch of Dawlance H-zone refrigerators and this will be soon extended to other appliances as well.”
Mr. Irfan Mughal, Category Manager Refrigerators said “These high tech H-Zone refrigerators use a special Health Light that forms a protective shield on all items stored in a refrigerator which doubles the duration of food preservation as compared to regular refrigerators. This special Light completely retards bacteria growth within the food to maintain the original fresh condition in which the food was placed in the refrigerator”.
In addition to this, a specially designed Deodorizer absorbs all kinds of bad odour in the refrigerator and does not let smell of one type of food mix with another. Now you can enjoy your favorite meal right out of refrigerator which smells just as good as it did before being stored in refrigerator.
With the addition of H-Zone refrigerator, Dawlance once again proves to be the reliable brand as it continues to enrich the trust of its Pakistani consumers by offering them relevant solutions.
Karachi, December 21, 2009: Dawlance, the largest and No. 1 Home Appliances Company of Pakistan, has achieved another milestone by introducing a range of Front and Top loading Automatic Washing Machines to its portfolio. Dawlance Automatic Washing Machines are now available in capacities ranging from 6KG to 9KG in the market.
Dawlance is specialized in introducing its products which best suit Pakistani consumers’ needs. And once again, the newly launched product is well equipped with specialized features such as I-Novate Fuzzy Logic, Memory Function and Tilt Drum which make washing process very easy for users and add comfort to their lives.
Dawlance category manager, Mr. Arshad Jabbar said, “This machine has the capability to automatically calculate the amount of water, detergent and wash time required based on the quantity of the wash load you put in which ensures a hassle free operation for our consumer. Keeping in view the load shedding issue, these machines have been inserted with a memory card that remembers the wash cycle it was operating on, thus in case of electricity failure the machine will resume its operation exactly where it left off, with out any wastage of electricity, water, detergent and time".
A tilted drum which yields a dual advantage for consumers; firstly, the loading and un-loading of the wash load becomes much easier as the person does not have to bend over to load/un-load the wash load hence no strains on the back and secondly, the tilted drum creates a tumbling effect during the wash, which results in better cleaning and provides saving in water and detergent.
The Dawlance automatic washing machines are equipped with customized washing options i.e. the user can themselves choose the water level, wash duration, detergent level (for heavily soiled clothes), rinse levels, spin dry etc. Depending on the activity and occasion, the machine can be very conveniently programmed to cater the desired output.
Commenting on the addition of this Automatic Washing Machine to Dawlance’s appliances portfolio,
Mr. Hasan Jamil – Head of Marketing said, “Dawlance Automatic washing machine would be a stepping stone in the wide range of Dawlance domestic appliances. This exciting product will surely make the lives of people easier and they will have an exciting experience of washing which they never had before.”
Karachi, September 07, 2009: No. 1 home appliance brand of Pakistan, Dawlance now adds yet another innovation to its famous Cook King series. Pizza Expert DW130C is a convection microwave oven that can make anyone an expert in baking a wide variety of Pizzas with its 3-Way Convection, Double Grill Express Pizza Function coupled with an innovative Steam Cleaning technology.
With the state-of-art Steam cleaning function, high class finishing, digital jog-wheel control panel and Auto Menus for Pakistani recipes for healthy diet, Pizza Expert DW-130C is a tasteful addition to any home. This model has been especially designed to meet the need for “Quick Pizza Baking at Home”, complete with its own selection of balanced diet menu to complement any meal. It has built-in recipes formulated by Chef Gulzar such as BBQ Chicken Salad, Chicken Tikka, Tandoori Fish, Olive Bread, Reshmi Kebabs along with a recipe book that suggests popular pizza toppings.
Following the launch of DW-130C Pizza Expert, Ms. Sameera Hashim, Product Manager for Dawlance Microwave Ovens said: “Dawlance is proud to be known for providing its customers innovative quality products. The market has changed in recent times and consumers are looking for more convenience, variety in design and features before purchasing an appliance.” “We have been setting trends with Cook King Series in Pakistan by introducing cutting-edge solutions that enable our consumers to cook traditional Pakistani food items in their microwave ovens. According to our research, 25% of mothers and housewives expressed their desire to bake pizza in their microwave ovens for their children and guests. Pizza Expert DW-130C is the solution to meet their needs and also offers a special, unique and convenient feature of cleaning the inner cavity with steam with the touch of a button”, she further added.
The highlights of the Pizza Expert DW-130C are Steam Cleaning Function for easy lifting of grease and grime from the oven interior, Express Pizza Function, 5 Built-in Healthy Diet Pakistani Recipes, Pizza Baking Booklet with recipe suggestions, Double grills for quick crisping and browning and high quality microwave functions.
Dawlance has launched six new models this year including DW-130C to further strengthen its position in the market. The entire range of the new models will be available for the consumers by September.
Karachi, April 22, 2009: Dawlance, the No. 1 home appliance brand of Pakistan, is all set to further strengthen its already firm position in the consumer appliances market. In line with its vision to provide innovative and relevant solutions to Pakistani customers Dawlance added a 3-course menu microwave oven to its famous super-brand series of Cook King. This new model with high end black outlook boasts superior features such as grill technology and complete 3 course Pakistani menu options with rust resistant steel body and stylish curve handle.
Hasan Jamil, Head of Marketing said: “Dawlance as a Reliable Pakistani Brand believes in continuous innovation and provides solutions that are convenient and exclusively designed to fit the Pakistani consumers’ needs. DW-380 is equipped with grill technology and power save option. The high-end black outlook and Pakistani meals complete with appetizers, main course and desserts are some of the unique features in this model. It is also equipped with quick defrost and express cooking convenience.”
The high-end black outlook design is a state of the art addition to the Cook King Series of microwave ovens. The mirror door and digital jog-wheel control panel further enhances the superior aesthetics of DW-380 Cook King. It is a tasteful addition to the kitchen to meet the domestic needs of the consumers. This model takes care of the “Classic Pakistani Home Cooked Meals”, especially formulated by Chef Gulzar. It includes recipes for BBQ Chicken Salad, Chicken Nuggets, Sambar Daal, Prawn Pulao, Masala Chaanp, Crème Caramel, Cocoa Delight and Chocolate Cake which translate into convenience for all occasions.
The new DW-380 is a value-added model, which is already available in the market. At present, no competing home appliances brand in the market features customized Pakistani recipes as auto-menus in microwave ovens.
Karachi, April 24, 2009: No. 1 home appliance brand of Pakistan, Dawlance is all set to boost its already firm position in the consumer appliances market. In order to provide innovative solutions to diverse strata of customers Dawlance launched its new Bedroom Refrigerator. This new model named DW-9101 comes with FRESH LOCK feature. With the Fresh LOCK feature the freshness is locked and maintained inside the refrigerator due to the specially designed Gasket being used in this refrigerator. As this Gasket serves to stop the formation of Fungus, molds and Bacteria, the freshness inside the refrigerator will be retained for a longer period of time; hence a cleaner and healthier environment inside the refrigerator ensures the preservation of food quality and thus the health of loved ones.
Hasan Jameel, Head of Marketing, said “Dawlance as a Reliable Pakistani Brand believes in continuous innovation and provides solutions that are convenient and exclusive. DW-9101 Bedroom Refrigerator has been developed by keeping in mind the life style of our large number of Pakistani consumers where at one hand lots of people in Pakistan are using a single refrigerator for the whole family while living in joint family system, at the same time they also want a solution for their individual and personal use. Besides this consumers who live in multi-storey homes would definitely prefer DW-9101 to avoid frequent going up and down for their refrigeration needs.”
This spacious single door bedroom refrigerator is available in two colors, pure White and Silver & Black catering to the needs of those who want a stylish and modern appliance in their bedroom.
Karachi, November 22, 2008: The No 1 home appliance brand of Pakistan, Dawlance has introduced a Consumer Scheme in order to create awareness among its customers about the cooking methods of Cook King Convection BBQ Microwave Oven.
Lucky First Buyers of Cook King BBQ Convection Microwave Oven will get a chance of becoming a host of Chef Gulzar at their homes.
A lucky draw will be held and three lucky customers will be selected from each city that is Karachi, Lahore, Rawalpindi and Faisalabad. Chef Gulzar will visit the winners house and cook their favorite recipe in Cook King BBQ Convection Microwave Oven.
Dawlance is the leader in home appliances market because of their superior product quality, customer care and innovative ideas. Dawlance enjoys good liaison with its dealers countrywide owing to its highly profitable business opportunities, trust and reliability that have been cultivated over decades.
Karachi, November 12, 2008: Dawlance, No. 1 home appliances company in Pakistan, launched BBQ Cook King Convection Microwave Oven. Dawlance is best known for introducing latest technologies for its consumers. DW-125C is once again an example which has fulfilled the need for many top-of-the-line functions that consumers have come to expect from Dawlance.
Ms. Sameera Hashim, Product Manager for Dawlance Microwave Ovens said on the occasion, “Once again we are proud to offer our consumers a product that is convenient, stylish and match our local needs. The in-built Pakistani BBQ recipes have been selected and created based upon in-depth consumer research”.
The new addition to Dawlance Cook King Series: DW-125C BBQ Cook King Convection Microwave Oven is fully loaded with delicious Pakistani Recipes in form of in-built auto menus for delicious BBQ dishes like chargha, chapli kebabs, biryani etc. These Pakistani recipes are made possible through the additional feature of BBQ rod. The BBQ Rod allows consumers to BBQ meat from all sides uniformly and thoroughly. The rod is “Removable” for ease of use and is accompanied with a “Rod Handler” so that the consumer can take out the BBQ meat from the oven without having any risk of heat exposure.
Microwaves create vibrations in the food which creates friction which leads to heat. This heat is ideal for cooking curries, rice, pulses (daal), soups, and other traditional food items as it is hygienic and retains all nutrients during the cooking process.
With the addition of Cook King BBQ Convection Microwave Oven DW-125C, Dawlance once again proves to be the reliable brand as it continues to enrich the trust of its Pakistani consumers by offering them relevant solutions.
